moè has evolved to be used on many subjects. Included in the meaning of the word is the idea of "deep feelings felt towards a particular subject" used in cases where a simple "like" is not enough to express the feeling.

The common characteristic of all feelings of moè is that the subject of such feelings is something with which one cannot have a real relationship. It can be considered a kind of "pseudo-romance", but it is not always seen as the same as "romance".